Renowned as an automotive photographer, Lou is perhaps lesser known for his love of portraiture and architectural photography. A quick glance through Lou's website will leave you in no doubt that this passionate photographer is also a devotee of technology, creating surreal locations for his shoots in which cars are photographed against stunning architectural backdrops. His recent work includes campaigns for Honda, Toyota, Holden, Fiat & Lexus. In 2011 Lou plans to undertake a personal project in South America which he plans to publish in 2012.